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Think some companies are just destined to sound boring, confusing and full of industry jargon? No such thing, when it comes to the right Content Marketing.
That's where I come in. 👋
My job is to take any brand and make them fun, educational and, (this is the big one) personable. Whether it's B2B or B2C, people are behind every business transaction, subscription sign up and package eagerly tracked and ripped open the moment it arrives. So let's remind them we're people too. Too cheesy? Maybe. Does it work? Absolutely.
Work & Projects
Have a spare 5? Take a scroll through the projects that have been keeping me busy the past few years. You'll find lead generation strategies, published PR articles, ebooks and blogs, and a cheeky couple of social posts.
Xero
Content Management
& Merchandising
Xero, the accounting software that makes simple, beautiful business for people all over the world. You may have heard of them!
We all know the headache of trying to get accounting information out of the web of platforms and apps used to run a business. Well, say goodbye to those headaches and piles of paperwork with the Xero App Store. Your app store for finding your favourite business apps that can connect directly to Xero, automating your accounting so you don't have to lift a finger (literally).
And me? I tell the world about the Xero App Store. From merchandising every inch of the App Store, growing app connections to telling their stories of working with practices and business owners across more than a dozen countries, if it's app-related, I'm making content for it.
Click each image to find the most entertaining accounting content you'll (probably) ever see.
Beeline
Content Creation & Copywriting
Beeline makes home loans surprisingly simple. We're talking 'apply for the whole thing from your sofa' simple. And if changing the whole headache of mortgages wasn't enough, Beeline also wanted to change how fun a home loan company could be.
Enter a whole lot of colour, illustrations, one Brad the Cat and many blogs that ran you through how to make what feels like the biggest decision ever feel a little less scary. My role? Making allllll that content happen. We're talking blog writing, PR articles, social media and a touch of email nurturing to top it all off. It was fun, and I learnt a few things.
Click each image to find content to read, watch and be entertained by.
PlantMiner
Lead Generation & Nurturing
Construction, software... cartoons? Three words that don't typically belong together, but boy did they need to be. Insert PlantMiner Construction Marketplace (now Felix Marketplace) — the SaaS company bringing personality and connection to the construction world.
Every piece of content was focused on personalisation, education and highlighting PM's ease of use to bring in hyper-qualified leads to the platform made to connect organisations and vendors around Australia. Call it the Tinder of construction, if you will.
Click each image to find some content to scroll your eyes over.
Move With Us
Rebrand & Copy Direction
Global fitness company Bodies By Rachel had watched hundreds of thousands of women evolve, and now it was their turn. They had a name and an initial idea for their brand voice but needed to bring it to life to represent their new direction and importantly — tell the world out there why they changed.
Enter the movement for every body. And a voice that was inclusive, welcoming and all the right amounts of fun. This rebrand meant changing up every piece of content, planning the launch content and creative direction for videography and launching not only a new app, but three new Coaches, each with their own brand.
Click each image and video to see, read and watch more.